- image advertising image advertising ➔ advertising
* * *image advertising UK US noun [U]► MARKETING advertising that tries to influence customers' opinions about a company, organization or product: »
Image advertising should convey who your company is and why you are better than your competition.
Financial and business terms. 2012.
Look at other dictionaries:
image advertising — / ɪmɪdʒ ˌædvətaɪzɪŋ/ noun advertising with the aim of making a brand or company name easily remembered … Marketing dictionary in english
image advertising — Mktg a form of advertising that attempts to create a positive attitude to a product, brand, or company … The ultimate business dictionary
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
advertising, influence of — Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… … Encyclopedia of contemporary British culture
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
Advertising regulation — refers to the laws and s defining the ways in which products can be advertised in a particular region. Rules can define a wide number of different aspects, such as placement, timing, and content. In the United States, false advertising and health … Wikipedia
Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… … Wikipedia
Image development (visual arts) — Image development is the process of developing images for any use. It is often both a synonym for a specific process and a label for a unique combination of processes. NOTOC Term ScopeImage development is essentially visual art usually for… … Wikipedia
image — im‧age [ˈɪmɪdʒ] noun [countable] 1. MARKETING the general opinion that most people have of a person, organization, product etc: • Law suits hurt a company s image and may hinder future fund raising. • A good advertising campaign will promote a… … Financial and business terms
image — [im′ij] n. [OFr < imagene < L imaginem, acc. of imago, imitation, copy, image, akin to aemulus: see EMULATE] 1. a) an imitation or representation of a person or thing, drawn, painted, photographed, etc.; esp., a statue b) a sculptured… … English World dictionary